Improve driver and vulnerable road user safety awareness and behavior.
Countermeasures for strategy 1 were identified in the following categories.
Education for Stranded Motorists to Reduce Pedestrian Crashes
Educate motorists on appropriate actions if they become stranded on a freeway or high-speed roadway to reduce crashes with unintended pedestrians on roadways.
Driver and Pedestrian Safety Education
Provide driver and pedestrian safety messages and education.
Education for Vulnerable Road Users
Educate vulnerable road users through campaigns like Walk Bike Safe and encourage alternatives such as transit, taxis, and transportation network companies.
Education regarding Improved Nighttime Visibility
Improve nighttime visibility of vulnerable road users using educational programs such as Be Safe. Be Seen.