At some point in the day, everyone is a pedestrian, which is why pedestrian safety is an essential part of every highway safety communications plan. Below you’ll find messaging on how drivers can keep pedestrians safe and how pedestrians can stay safe. Some assets are available in English and Spanish. Share this information with partner […]
A teen’s inexperience behind the wheel makes them more susceptible to crashes, so including teen safety messaging in a traffic safety communication plan is important. Specific risk factors for teens behind the wheel include: alcohol and drug use, not wearing a seat belt, distracted driving, additional passengers, speeding, and drowsy driving. Many communication resources on […]
Relevant, timely and seasonal messaging can help boost traffic safety communication efforts. We offer themed material for Halloween that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home.
Buckle Up. Every Trip. Every Time. is a year-round social norming campaign that focuses on seat belt use. This page has resources that can be used year-round to encourage drivers and their passengers to always wear a seat belt. Many assets are available in English and Spanish. Share this information with partner organizations to help […]
Relevant, timely and seasonal messaging can help boost traffic safety communication efforts. We offer themed material for ahead of the winter holidays that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home.
Older drivers face unique safety concerns including vision, reflexes, and physical fitness. We have material to help guide the discussion with older drivers, and children and caregivers of aging adults. […]
Buzzed Driving Is Drunk Driving is a year-round social norming campaign that focuses on drunk driving prevention. This page has resources that can be used year-round and seasonally themed material […]