Improve the effectiveness of distracted road user educational techniques, tools, and strategies.
Countermeasures for strategy 2 were identified in the following categories.
Test the efficacy of current and future messaging with different age groups to determine effectiveness.
Test the effectiveness of using personal stories/tragedies to impact teens and middle school students’ behaviors when driving distracted.* Action Plan
Use crash data to target locations for media buys and distracted-driving education and awareness campaign methods.
* Action plan available.