Improve the effectiveness of distracted road user educational techniques, tools, and strategies.
Strategy
Countermeasures
Countermeasures for strategy 2 were identified in the following categories.
Message Efficacy
Test the efficacy of current and future messaging with different age groups to determine effectiveness.
Personal stories
*Test the effectiveness of using personal stories/tragedies to impact teens and middle school students’ behaviors when driving distracted.
* Action Plan
Targeted outreach
Use crash data to target locations for media buys and distracted-driving education and awareness campaign methods.
* Action plan available.