Publicize high-volume crash locations and point out the contributing crash factors (e.g., red light running, speeding, impaired driving, texting, and phone use).
- Gather and analyze data; identify locations.
- Obtain interagency approvals; obtain necessary public outreach approvals (council, MPOs, division, and coalition); and use existing program guidelines.
- Implement through use of standardized pamphlets, news and radio spots, internet and social media, and physical signs (aluminum and dynamic message signs) that target citizens and visitors.
- Coordinate with enforcement activities.
- Evaluate efficacy; analyze data post-implementation.
TxDOT; city and county transportation, public works, and information agencies; law enforcement departments; MPOs; and insurance companies.
- Delays. Consensus between organizations could extend the implementation time.
- Staff. Smaller agencies may have difficulty obtaining data analysis.
- Incorrect data (outliers; issues with latitude/longitude).
- Obtaining stakeholder buy-in.
- Need for an improvement plan prior to publicizing.
- Addressing liability concerns (may consider publicizing general characteristics versus specific intersections).
- Identifying and securing a champion.
- Developing widespread buy-in among jurisdictions.
- Assessing efficiency.
- Obtaining sufficient and sustained funding for implementation.