Implement methods to reduce injury severity among older road users.
Countermeasures for strategy 5 were identified in the following categories.
Safe systems approach
Adopt a safe system (Vision Zero) approach to reduce the consequences of human error.
Vehicle safety features
Provide incentives for purchase of vehicles with enhanced safety features.
Safety belt use
Determine older road users’ safety belt use from TxDOT surveys, and conduct a targeted campaign explaining the benefits of safety belt use.
Work with the Texas Automobile Dealers Association to educate older vehicle purchasers on vehicle safety technologies, and provide incentives for purchasing safer vehicles.