Improve driver and pedestrian safety awareness and behavior.
Countermeasures for strategy 1 were identified in the following categories.
Reduce crashes involving impaired and distracted pedestrians. (Adapt impaired-driving messages to impaired walking and biking.)
Implement a campaign about drugged and drunk walking. Identify alternatives to impaired walking such as transit, taxis, and transportation network companies (e.g., Uber and Lyft). Work with Teens in the Driver’s Seat (a high-school-age program) and U in the Driver’s Seat (a college-age program) to create awareness around walking and biking issues for young drivers and pedestrians.