Educate motorists on appropriate actions if they become stranded on a freeway or high-speed roadway to reduce crashes with unintended pedestrians on high-speed roadways.

Provide driver and pedestrian safety messages and education. Provide high-visibility enforcement related to pedestrian safety issues.

Reduce crashes involving impaired and distracted pedestrians. (Adapt impaired-driving messages to impaired walking and biking.)

Implement a campaign about drugged and drunk walking. Identify alternatives to impaired walking such as transit, taxis, and transportation network companies (e.g., Uber and Lyft). Work with Teens in the Driver’s Seat (a high-school-age program) and U in the Driver’s Seat (a college-age program) to create awareness around walking and biking issues for young drivers and pedestrians.