420 – If You Feel Different, You Drive Different
April 14 - April 20
Relevant, timely messaging is an important addition to any communication plan, as it creates an opportunity for engagement with the community.
On the 20th of April, also known as 420 — a number associated with marijuana use — marijuana users might observe a day of increased marijuana use. We have themed material that reminds drivers: If You Feel Different, You Drive Different and that it’s dangerous and illegal to drive impaired.