Public Education Action Plan
Educate the public and community leaders on methods for identifying mobility options at the community level in both urban and rural areas.
Steps For Implementation
- Identify and list existing successful options and marketing materials for mobility options for impaired road users. If none are available, develop materials for marketing.
- Identify and list high-risk cities and counties with relatively few or no alternative mobility options.
- Facilitate distribution and dissemination of these successful materials through social media, websites, colleges and other schools, local businesses, courts, and city governments.
- Identify and list current gaps/needs related to mobility options for impaired road users.
- Create resource materials for municipal courts and city governments outlining how to bring new mobility options to their community, such as how to partner with local businesses.
- Distribute the resource materials at TMCEC judicial education seminars and the Texas Municipal League Annual Conference and Exhibition (for city governments).
TxDOT, ad agencies, transit associations, transportation network companies, taxi companies, injury prevention professionals, MADD, local and regional safety coalitions, prosecutors, MPOs, law enforcement agencies, DUI task forces, city and county agencies, restaurant associations, TABC, chambers of commerce, and Texas Municipal Courts Education Center
Cost to Implement
Time to Implement
- Obtaining sufficient and sustained funding.
- Availability of current data on options.
- Getting cities engaged.
- Developing partnerships.
- Lack of advertising by providers.
- Difficulty finding providers with internet search engines.
- Need to provide information beyond “don’t drink and drive.”
- Widespread dissemination of materials and developing effective information dissemination strategies.
- Identifying a champion.
- Getting participating agencies to follow through with commitments to the effort.
- Identifying targeted groups.